Vision

The Faculty of Mass Communication at the American International University looks forward to achieving leadership in the field of media education, especially in Mogadishu and Somalia in general, through academic programs based on national and international standards, and taking into account the quality and quality, the requirements of scientific research, and the authentic national culture.

the message

Providing academic education opportunities in the field of media in its various branches (press, electronic publishing, radio and television, public relations and advertising) and contributing to providing the community with specialists in these fields by providing them with the necessary professional knowledge and skills in addition to the requirements of scientific research, which contribute to preparing them to work in the professional field or academic in accordance with the required standards, responding to the needs of society.

Program Goals

The goals of the academic program at the College of Mass Communication depend on two assumptions: The first is that the successful media person is able to understand the role of the means of communication in society by understanding the social, political, cultural and economic influences that help to shape this role. The fields of humanities and social sciences, is that the effective media person must be familiar with the technical and technical methods to practice media work on a professional level, and this can only be achieved through the method of “learning by doing” and for this the student receives courses of a professional nature in the fields of journalism, radio and television, To achieve the following objectives:

Via:-

1. Familiarity with the historical development of the media and its means (its beginning and stages of development up to the current stage and anticipating political, social and economic changes) at the local and global levels.

2. Technical and technical factors in the press and television work environment locally and internationally 0

3. To develop the student’s abilities to link between theories and applications in the field of actual practice.

4. Training the student to conduct quantitative and qualitative research on media content and its societal effects in areas of relevance and importance

5. Understand all the elements of radio and television production, starting with preparation, filming, editing, directing and ending with the ability to produce an integrated radio or television program that falls under any form of radio and television programme.

6. Know all the elements of journalistic work, starting from collecting information and distinguishing between news and editorial arts (report, article, investigation) and even the techniques of traditional print and electronic press production on the Internet.

7. Providing the student with the ability to evaluate and criticize media practices in the light of professional ethics and honor codes0

8. Develop performance skills represented in Arabic, English or French proficiency, speaking and presentation, and effective communication skills.

9. Refining the skills of general culture on the political, economic, social, psychological, historical, legal, administrative and scientific levels and developing the student’s ability to link and analyze 0

10. The ability to deal with local or foreign media in the languages ​​in which they are broadcast.

11. Studying the different arts of media work and training on their working mechanisms such as drama, advertisements, news, international media, and documentaries and programs.

12. To develop the creative abilities of the student, as well as the ability to innovate and renew in the field of media work

In addition, the program aims to provide students with skills in writing, press editing, scientific reading, effective presentation skills, fruitful communication, and the ability to express themselves in a foreign language that qualifies them to deal with foreign sources and work as reporters or translators.

Vision, Mission and Objectives 

an introduction:

Communication technology has advanced in an amazing way, leading to a wide and continuous growth in the knowledge and technology gap between the countries of the world at a time when the media has become a pivotal player in managing many economic, social and political files. 

Vision:

The Faculty of Mass Communication at the American International University looks forward to achieving leadership in the field of media education, through academic programs based on national and international standards, and taking into account the quality, the requirements of scientific research, and the authentic national culture.

the message:

Providing academic education opportunities in the field of media in its various branches (press, electronic publishing, radio and television, public relations and advertising) and contributing to providing the community with specialists in these fields by providing them with the necessary professional knowledge and skills in addition to the requirements of scientific research, which contribute to preparing them to work in the professional field or academic in accordance with the required standards, responding to the needs of society.

Program Goals:

The objectives of the academic program in the College of Media and Communication Sciences depend on two assumptions: The first is that the successful media person is able to understand the role of the means of communication in society by understanding the social, political, cultural and economic influences that help to shape this role, and then the media student is required to engage in various courses. In various fields of humanities and social sciences, the effective media person must have knowledge of the technical and technical methods for practicing media work on a professional level, and this can only be achieved through the method of “learning through practice” and for this the student receives courses of a professional nature in the fields of journalism and radio and television, in order to achieve the following objectives:

 Via:-

1. Familiarity with the historical development of the media and its means (its beginning and stages of development up to the current stage and foreseeing political, social, economic changes) at the local and global levels   
2. Technical and technical factors in the press and television work environment locally and internationally
3. Develop the student’s abilities to link between theories and application in the field of actual practice.
4. Training the student to conduct quantitative and qualitative research on media content and its societal impacts in areas of relevance and importance
5. Understand all the elements of radio and television production, starting with preparation, filming, editing, directing and ending with the ability to produce an integrated radio or television program that falls under any form of radio and television programme.
6. Know all the elements of journalistic work, starting from collecting information and distinguishing between news and editorial arts (report, article, investigation) and even the techniques of traditional print and electronic press production on the Internet.
7. Providing the student with the ability to evaluate and criticize media practices in the light of professional ethics and honor codes 
8. Develop performance skills, represented in proficiency in Arabic, English or French, speaking and presentation, and effective communication skills 
9. Refining the skills of general culture at the political, economic, social, psychological, historical, legal, administrative and scientific levels and developing the student’s ability to link and analyze 
10. The ability to deal with local or foreign media in the languages ​​in which they are broadcast.
11. Studying the different arts of media work and training on their working mechanisms such as drama, advertisements, news, international media and documentaries and documentaries.
12. Develop students’ creative abilities as well as the ability to innovate and innovate in the field of media work

In addition, the program aims to provide students with skills in writing, press editing, scientific reading, effective presentation skills, fruitful communication, and the ability to express themselves in a foreign language that qualifies them to deal with foreign sources and work as reporters or translators.

Educational Outcomes of the Media Department Program: 

It is expected that at the end of the bachelor’s program in media, which is granted by the department, the student (the graduate) will be able to:

• Employing theoretical and applied knowledge related to the press, radio, television, public relations and advertising on the actual reality 
• Work in the mass media, in media departments, public relations, and public and private institutions
• Designing and implementing media campaigns, in addition to understanding and analyzing mass media to serve the needs of Egyptian society in this field.
• The use of the various technologies and technological tools used in the fields of print and electronic press, radio and television in order to qualify him to play an effective role in community service.
• Design and implementation of media research, public opinion research and public relations.

Conditions for admission to the department in the bachelor’s stage

– Admission systems and general standards established by the subject in the Faculty of Information in terms of total kidney plus grades to the Arabic language materials, English and French are required to pass a personal interview test    

Study regulations for the bachelor’s degree

1- First: University requirements (16 hours), 4 compulsory hours and 12 elective hours 

Second: College requirements 14 hours (compulsory)

Third: The program requirements are 90 credit hours

A- General core courses (48 credit hours (compulsory courses)

B: Specialized core courses (30 credit hours) (compulsory).

B/1 – Press and Electronic Publishing Division

B/2: Radio and Television major

B/3: Public Relations and Advertising Specialization

C- Specialized Elective Courses (12 credit hours)

The student chooses 12 credit hours from specialized courses outside his specialization

Higher Diploma in Intellectual Security Development: 

The philosophy of intellectual security is based on preserving the individual’s freedom of thought and expression

Introduction to the program: 

The greatest blessings of God Almighty upon His servants after faith is the blessing of security.{Those who believe and have not clothed their faith with wrongdoing, those will have security, and they will be guided}. values ​​and morals and lives are lost in it, so there is no money to benefit from it without security. And if it was corrupt and distorted, the actions and actions were also corrupt, and this diploma aims to improve the awareness of community members and develop their intellectual security sense. Through this diploma, we provide the necessary information to raise the level of intellectual security, and highlight the goal of intellectual security is that all members of society live safe and reassured on the components of their personalitydistinguish their culture and intellectual system,Protecting and maintaining cultural identity from penetration or containment from the outside, which means preserving the mind from external containment and maintaining cultural institutions inside, and achieving societal security requires clarifying the concepts of the Noble Qur’an for our youth and its major dimensions in achieving that security and transforming it into a witnessed reality. Comprehensive security is an important requirement for all societies. Achieving societal security necessarily requires inculcating the concepts of the tolerant faith in the minds of the youth, urging them to adhere to it and showing the impact of crime on individuals and society. Electronic awareness in the optimal use of modern technology. The importance of intellectual security stems from its connection with the nation’s religion, the basis for its mention and loftyness, and the reason for its glory and honor, and from its goal represented in the integrity of belief, integrity of behavior, proving loyalty to the nation, and correcting belonging to it. The importance of intellectual security is also due to his relationshipWith other types of security, and that it is the basis for them, and the most important pillar in the systems of their construction, and Islam takes great care of the mind and thought, and it gives man the freedom to consider and think, because if the mind and thought look at the great creation and creation of God, and be stripped of all the distractions, it will inevitably lead him to the fear of God and his piety. Thus, his thought is safe from everything that leads him to deviation and deviation, and intellectual security seeks to achieve complete protection for human thought from deviation or departure from moderation and moderation, and that it is concerned with protecting the doctrinal, cultural, moral and security system in the face of every deviant or extremist thought or belief and what follows from it behavior.

Objectives:  

Upon completion of the program, the participants will be familiar with: 

The concept of intellectual security.

How to maintain the identity of the community.

How to protect minds from intellectual invasion and cultural deviation.

How to reduce religious extremism.

Identify the security necessities to protect the gains and stand firmly against everything that leads to a breach of national security.

Means of achieving intellectual security for society in the light of the Qur’an and Sunnah.

The impact of Islamic culture and education in rooting and achieving the concept of intellectual security.

Program content:

The concept of intellectual security.

Principles of intellectual security and ways to improve it.

Methods of measuring security awareness.

Common mistakes in the fight against intellectual invasion.

How to face and deal with crises.

The role of the media in reducing intellectual invasion.

dimensions of intellectual security

Universities and educational institutions and their role in enhancing intellectual security

Intellectual security and sustainable development

The role of civilization sciences in enhancing intellectual security

          Warning of nodal and intellectual security threats

Practical applications.

Courses for the Diploma in Intellectual Security:

Cyber ​​Security Diploma:

The study plan includes ten courses in the diploma year: 

Program name:   Diploma in Cyber ​​Security              

Strategic objective:

The program aims to provide national cadres with knowledge and science and possess the skills and capabilities that meet the requirements of the labor market in the field of security uses of electronic systems for e-government transactions, applications and equipment of information technology and computers, and operations carried out through computer networks, communications and the Internet for various work sectors.

Detailed objectives of the program:

The program aims to provide the entrants with the knowledge and skills that increase their ability to:

Understand information privacy, information assurance and information concealment methods.

Knowledge of hacking methods across networks, and methodologies and methods of hacking hackers.

Network security testing and identification of types of cyber risks and threats.

Identifying weaknesses in the IT infrastructure through wired and wireless networks.

Apply cybersecurity methods to protect systems, networks, applications, and data.

Using techniques to defend the networks and services provided, and efficiently repel cyber-attacks via the Internet.

Protecting the process of transferring data and information through computer networks.

Secure data, information, systems and devices distributed in different locations from attacks.

Data recovery and rehabilitation of devices affected by security attacks.

Actively participate with work teams to detect, prevent and protect against internal and external cyber attacks and cyber intrusions.

Obtaining cybercrime evidence from personal computers, smartphones, infrastructure hosts, and wired and wireless networks. 

Study Duration:

      Two semesters in which the student studies (12) academic and training courses, in addition to the practical training, and the graduation project.

Program outputs:

      At the end of the program the graduate is expected to be able to:

Applying the rules of governance and basics of cyber security

Understand what information systems are and the steps for analyzing, designing and implementing information systems

Contribute to the development and management of information systems

Conduct security tests for information systems in accordance with international and local standards and best practices.

Managing cybersecurity risks and protecting information in accordance with best practices.

Continuous monitoring of the network and provision of real-time security solutions.

Rapid assessment of risks, analysis of threats and effective action to confront them.

Analyze cyber incidents and help restore order.

Assessing the ability of information systems and networks to address information security threats

Assessment and review of security policies

Preparing statements of security operations, steps to address security problems and recover systems.

Adhering to ethical standards related to cyber security.

Fields of work and jobs available for graduates of the Diploma in Cyber ​​Security:

 It is expected that there will be job opportunities for graduates of the program in many fields of work, including:

Information technology field

– National Security

– Banking and Financial Services

– Telecommunications

– Healthcare

Commercial and industrial establishments

Forensic analysis specialist

– Cyber ​​Security Officer

– programs developer

Information technology and security officer

Computer systems developer

Cybercrime Specialist, Computer Forensics Investigator

Information Security Analyst and Network Security Support Specialist

Network security auditor and security expert (in the field of networks)

Courses for the Cyber ​​Security Diploma:

The internal regulations of the Faculty of Mass Communication
at the American International University according to the semester system, first semester

principles

The College of Mass Communication is based on a number of principles in its administrative and academic structure, and the tasks and powers of the Dean, his deputies, and heads of departments, according to what is stated in the Universities Organizing Law; These principles are represented in many determinants, as follows:

1- Preparing licensed specialists in the media, who are distinguished by comprehensive scientific skills in the field of media and communication, who have a high cultural and scientific background, and who believe in the importance of the media to preserve the national and national identity.

2- Presenting and teaching media courses, reviewing and updating them according to the latest developments in the field of media, and enabling learners to understand and absorb them and make practical applications in their field according to the existing specializations in the college.

3- Achieving quality, whether in the media process or through scientific research that serves media issues in our society, and strives to solve the real problems facing our media institutions. Media capabilities.

4- Finding a scientific and cultural nucleus capable of producing research and studies necessary to provide science and knowledge and employing that in the wheel of progress and development.

5- The college seeks to provide sober scientific competencies from professors, administrators and technicians.

6- Employing contemporary technologies in all stages and steps of contemporary media production for their influential role in the media industry, and in the projects of all media institutions, all according to the main basis of media work, which starts from a general knowledge, scientific and cultural base that makes it aware of what happened and is happening around it in the world through Specialized scientific courses in accordance with specific principles and values ​​that contribute to the formation of the value system for the output of the educational process and qualifies him professionally and technically.

7- Develop a culture of criticism, constructive dialogue, transparency, participation, interaction and accountability as essential elements for controlling the educational process.

8- Continuous focus on the quality of education as a multi-dimensional process (educational, skill, administrative, technical, and value). Encouraging the idea of ​​shifting from the education system to the learning system, and fueling the idea of ​​continuous learning.

9- Continuous attention to evaluation standards, their modification and development to measure the cognitive, mental and professional skills of students as a vital stage to prepare the exit of the educational process and measure its efficiency to engage in the media labor market.

10- Making education a life experience and an integrated knowledge system; The participation of students is essential in the process of evaluating the educational process.

11- Relying on contemporary teaching methods and developing critical thinking and creative abilities of students through focus groups, case studies, participatory education and other teaching methods.

12- Continuous interaction with local, regional and international variables according to a contemporary scientific vision that achieves feasibility, benefit and public interest.

13- Activating, controlling and enriching external participation and scientific and cultural exchange with Arab, regional and international media departments and colleges for students, professors, research, books, media references, and holding workshops and scientific conferences because they are of particular importance in positive interaction and the best way to mutually benefit from various scientific and educational experiences.

14- Establishing scientific media cooperation relations with research centers, media institutions, and local, Arab and international academic media training to bridge the gap between theoretical study and the field of media work.

15- Diversifying the sources of education, and linking the outcomes of the educational process to the needs of the various institutions of society.

the message:

The college’s mission is to provide a more quality and distinguished service in the field of media qualification in education, training, research and marketing in accordance with the quality and accreditation standards in force in distinguished media colleges, Arab and international, through five axes:

The first axis:  cooperation with media institutions in order to deal with media variables (the digital revolution, the globalization of communication media, the integration of media, specialized media, multimedia, multi-capabilities and qualifications building media, regional and international challenges).

The second axis:  cooperation with national, Arab and international media institutions and continuous coordination with them to identify their needs as beneficiaries.

The third axis:  Contributing to the development of the human force working in media institutions, and in the media and communication sectors in production institutions and all governmental and private services.

Fourth Axis:  Continuous openness to media centers of excellence in the Arab world and the world academically and professionally through scientific and professional partnerships and agreements (joint degrees), creating specialized studies in certain fields and creating professional studies.

The fifth axis:  dissemination of advanced media knowledge through scientific research.

Objectives

The College of Mass Communication seeks to achieve many goals, most notably:

1- Increasing higher education opportunities in front of the increasing number of secondary school graduates in order to ensure the building of a citizen who is distinguished by a high professionalism in the field of media and who is able to serve his country and nation.

2- Serving and developing the local community by focusing on and encouraging scientific research.

3- Paying attention to the quality of media education in order to provide scientific competencies and qualified cadres to serve the needs of society and all its development sectors.

4- Teaching, training, preparing and preparing students according to contemporary professional and technical foundations and according to the latest teaching methods to secure distinguished outputs capable of competing in the contemporary media labor market.

5- Providing national media institutions and Arab media institutions with distinguished media cadres and competencies.

6- Contribute to the advancement of human thought and building a knowledge society by providing students with information, its production, development and employment in the service of sustainable development at the national, Arab and international levels.

7- Develop the scientific method, intellectual independence, personal initiative, and raise a sense of belonging, responsibility, and teamwork.

8- Organizing and holding various scientific programmes, courses, workshops and conferences to contribute to the integration and development of community sectors and their development in the media field.

9- Training and qualifying the cadres working in media institutions and working to raise their level of knowledge, culture and technology.

10- Strengthening ties with media colleges and Arab and international scientific bodies and raising the level of cultural cooperation with countries of the world on the basis of freedom and awareness of the national personality, autonomy and mutual respect.

college departments

The College of Mass Communication is divided into four departments:

• Department of Public Relations and Advertising
• Radio and Television Department
• Press and Publishing Department
• Electronic media department

Other divisions may be created based on the proposal of the competent councils.

Students are accepted in the scientific departments of the college after obtaining the general secondary certificate in its scientific and literary branches, taking into account the admission and differentiation conditions determined by the Higher Education Council.

Academic degrees awarded by the college and duration of study

The university grants, based on the proposal of the College of Mass Communication Council, the following academic degrees:

Bachelor’s degree

In public relations and advertising

On radio and television

In the press

In the electronic media

B – Master’s degree in mass communication in the specializations specified by the college’s postgraduate studies system.

C – PhD in media in the specializations determined by the special system for postgraduate studies in the college.

d- Diploma of qualification and specialization in the specializations specified by the system for this diploma in the college.

C – Master’s degree qualification and specialization in the specializations specified by the system for this degree in the college.

The duration of the study will be as follows:

1- The duration of study to obtain a bachelor’s degree in media is four academic years.

2- The study period for obtaining the master’s and doctoral degrees is determined as stated in the college’s postgraduate studies system.

3- The period of study for obtaining a master’s diploma, qualification and specialization, as stated in the special system for these two degrees.

One of the courses of the study plan in the third and fourth years is taught in a foreign language, and at the beginning of each year the College Council determines this course.

The relevant departments in other faculties are responsible for teaching the courses related to them. If the college does not have someone to teach the following courses:

The College Council, based on the proposal of the relevant department councils, may allow the transfer of teaching a course from one semester to another in the same academic year.

Exams at the undergraduate level

Of taking into account the special provisions contained in the examinations of the Executive Regulations of the Law universities; The following exam rules apply:

1- The maximum mark for each course /100/ is determined by one hundred marks, and the College Council, based on the proposal of the concerned department at the beginning of the year, determines the percentage of the mark for each of the practical part and the end-of-semester exam for all courses, and the passing mark for courses is set at (50) fifty marks.

The graduation project is a course according to the following:

A- The College Council, based on a proposal from the Department Council at the beginning of the year, determines the topics of the projects, the place of their realization, the professors supervising them, the basis for assigning students to them, their date, and other matters related to them.

B – Students discuss their projects before an examining committee proposed by the department council and approved by the college council on the date set by the university council.

Study plan for the Bachelor’s degree 

Taking into account the regulations for the university training course; The study plan at the undergraduate level is determined at the Faculty of Mass Communication at the American International University, and the courses are distributed over academic years and semesters, and the number of weekly hours for each course is determined according to the following tables :

The first year is common to all departments

Vocabulary of the study plan courses

Department of Public Relations and Advertising

Vocabulary of the study plan courses

Radio and Television Department

Vocabulary of the study plan courses

Press and Publication Department

Vocabulary of the courses of the study plan for the electronic media department:

Communication and social media department

Objectives:

• Graduating contemporary social network experts who possess sufficient information, skill and practical experience to engage them easily in modern and technologically advanced work environments.

• Providing a cadre of social networking experts with a precise specialization that meets the needs of the market and official, civil and private institutions.

• Addressing the problem of unemployment, specifically that which stands in the way of university graduates, by offering a qualitative and unique specialization that is required in every institution, small or large, in this vast world.

• Enhancing the skills and abilities of a graduate in the field of communication in the field of social networks to be a pioneer able to establish his own project in modern work environments based on entrepreneurship projects, preparing him to be a consultant in the field, and preparing him to establish a consulting team.

• Enriching the corporate and institutional community with social networking experts, experts who have the vision and the ability to provide new content and content, and to provide forms of work open to all fields and disciplines.

• Improving leadership and leadership skills, openness to new entrepreneurial projects, and establishing non-traditional forms of practices in all aspects and types of communication. 

Learning Outcomes

The specialization is based on a new teaching philosophy, within theoretical and practical courses and through a model educational environment centered around the student as the center of this process and its essence provides the student with a practical and practical educational life based on providing students with the values ​​of work, creativity, leadership and precise specialization according to the student’s own inclinations, and this would The graduate gains a set of qualities and outcomes that can be summarized as follows:

• Possess the basic skills that support and aim to find a foot for himself or his organization among competing institutions in the field of communication in general and communication within digital environments on social networks.

• He will be able to get a job in any of the local, Arab and international media organizations of all kinds and fields of work.

• He will be an able and experienced journalist in various fields of media, and he will have a specialization in social networks and a full awareness of their nature and their different audiences.

• He will be able to write in various types of media work, specifically related and appropriate content for social networks.

• He will be able to produce informative articles in various multimedia formats.

• The ability to adapt modern technologies in the production of distinguished media content.

• The ability to address political, social and cultural issues in various forms of media, whether press, radio or television, and to integrate all these forms and media with each other to be in the media of social networks.

• The graduate of this major will be open to modern technology and possess the principles that make him able to deal with any recent technological development in the field of media technologies.

• He will be able to establish an independent media entrepreneurial project, able to build his project, and be aware of ways to obtain funding and support, and ways to obtain the appropriate financial return.

• He will be able to express himself and be aware of the media environment in which he works and aware of the challenges of this environment .

Tan Escherichia graduates

• The graduate of the “Communication and Social Media” program will be able to be creative and lead his own project by owning the tools that achieve this. The graduate can also work with his colleagues in launching platforms for broadcasting digital content according to the needs of the market, as the program prepares students to launch innovative entrepreneurial projects.

• The graduate can work in the research field in the field of social networks or in research centers launched by universities, international institutions or civil society institutions.

• The graduate can work in the production and dissemination of specialized content for various social media platforms that companies and institutions need to promote their services and products, and thus have a major role in building and developing digital content in its various fields. The graduate can work in local, Arab or international institutions in the field of professional digital photography and montage. And publishing, every local, Arab or international organization has one or more platforms on social networks.

• The graduate can work in the production of multimedia materials for media organizations 

(TV, radio, press websites, and their pages on social media platforms).

• The graduate can work in any of the traditional media organizations: newspapers, radio, and television.

• The graduate can work in private production companies, specifically those that are active in the effort of artistic, dramatic, and advertising production, and the production of various documentaries, where they always need someone to publish and market the work on social networks.

Study Plan for Communication and Social Media Program

Total credit hours required to complete the degree

University requirements:

Compulsory requirements:

The student must pass all the following courses:

Optional requirements:

The student must pass ( 8 ) credit hours from any of the following courses:

متطلبات الكلية:

على الطالب إجتياز جميع المساقات التالية:

Specialization Requirements:

Mandatory requirements:

The student must pass all the following courses:

Optional requirements:

The student must pass (12) credit hours from any of the following courses:

Free courses:

Each student must pass ( 6 ) credit hours of the courses offered by the university from the following courses:

Faculty of Media – Communication and Social Media Program

Study Plan for Communication and Social Media Program

University requirements:

Compulsory requirements: The student must pass all the following courses:

Optional requirements:

The student must pass ( 8 ) credit hours from any of the following courses:

College requirements:

The student must pass all the following courses:

Specialization Requirements:

Compulsory requirements: The student must pass all the following courses:

Optional requirements:

The student must pass ( 12 ) credit hours from any of the following courses:

Free courses:

Each student must pass ( 6 ) credit hours of the courses offered by the university from the following courses: